If you're managing a small site (around 50 pages), it's the perfect size for a manual content audit that delivers real insights. In this guide, you'll walk through a practical content audit using real-world tools and processes to uncover quick wins, content gaps, and optimization opportunities.

Whether you're a site owner, SEO specialist, or content marketer, this content audit example will help you take your website from good to great, without being overwhelmed.

What Is a Content Audit?

A content audit is the process of systematically reviewing all existing content on your site to assess its performance, relevance, SEO strength, and conversion potential.

It helps you answer questions like:

• What content is underperforming?

• Which pages are outdated?

• Where are there content gaps or opportunities?

• What should you keep, update, remove, or consolidate?

Why a 50-Page Site Is Ideal

Auditing a large site with thousands of pages requires automation and sampling. But a 50-page website lets you conduct a hands-on, full-content audit without missing details. You’ll get a complete picture—ideal for building a content strategy that scales.

Step-by-Step: How to Perform a Full Content Audit on a 50-Page Website

Step 1: Crawl the Website

Use a tool like Screaming Frog, Sitebulb, or Ahrefs Site Audit to crawl all URLs.

 Collect data like:

• URL

• Page Title

• Meta Description

• Word Count

• Status Code

• H1s / H2s

• Canonicals

• Indexability

You can export all this into a Google Sheet for manual review.

Step 2: Add Performance Metrics

Connect your audit sheet to Google Search Console and Google Analytics to extract:

• Organic clicks & impressions

• Average ranking position

• Bounce rate / Time on page

• Conversion data (if applicable)

Tag underperforming pages (e.g., high impressions, low CTR or high bounce rate).

Step 3: Content Quality Review

Manually review each page for:

• Relevance: Does the content still serve its purpose?

• Depth: Is it comprehensive and up to date?

• UX: Is the formatting scannable and mobile-friendly?

• Internal linking: Does the page link to relevant resources?

• Keyword alignment: Does the content match the search intent?

Mark pages with outdated stats, missing CTAs, or content bloat.

Step 4: Identify Gaps & Opportunities

Using your existing content, ask:

• Are there topics or keywords missing?

• Can similar pages be merged for better authority?

• Are there articles that can be turned into pillar content or supporting clusters?

This is where a simple content gap analysis can lead to a revamped site structure and keyword map.

Step 5: Assign Actions (Keep – Update – Remove – Redirect)

Now that you have data, assign each page one of the following labels:

Make this the final tab of your content audit report.

Tools to Use for a 50-Page Content Audit

Bonus: Use conditional formatting in Sheets to highlight low-performing or outdated pages.

Sample Content Audit Report Template

You can build your report using columns like:

• URL

• Page Type

• Focus Keyword

• Word Count

• Last Updated

• Organic Traffic

• Bounce Rate

• Internal Links

• Recommended Action

• Notes

Want a ready-to-use template? I can share one that’s optimized for 50–100 pages.

Final Thoughts

Performing a content audit on a small site isn't just manageable—it’s one of the most powerful steps you can take to improve SEO, user experience, and conversions. With the right tools and a structured sheet, you’ll uncover insights that drive smarter content strategies.

Want a free Google Sheet template pre-filled with sample data and audit criteria? Just ask, and I’ll send it over.