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Search Engine Optimization (SEO)

SEO Project — E-Commerce Growth

Client
E-Commerce
Duration
273 Days
Executor
SEO Wolves

Project Details

About the Brand

The client is a Saudi-based e-commerce brand offering a wide range of consumer products online.
They aimed to increase their organic visibility, attract high-intent buyers, and grow sales without relying heavily on paid ads.
Their vision was clear — to turn search traffic into a consistent source of revenue.

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The Challenge

Before partnering with us, the client had decent traffic but wasn’t achieving scalable organic growth.
They were facing:

  • Inconsistent keyword rankings across key product categories.

  • A low CTR despite a large number of impressions.

  • Unoptimized content structure and weak internal linking.

  • Limited understanding of which products were driving the most organic traction.

They needed a complete SEO strategy that not only improved rankings but also increased engagement and conversions.

Our Approach

We developed a data-driven SEO roadmap focused on long-term growth and conversion impact, covering every key area of optimization:

  • Technical SEO Enhancements: improving crawlability, fixing indexing issues, and optimizing Core Web Vitals.

  • Keyword Segmentation: mapping high-intent commercial and category keywords to relevant landing pages.

  • Content Optimization: restructuring product descriptions and metadata for stronger keyword targeting and higher CTR.

  • Internal Linking Strategy: creating logical paths between category, product, and blog pages to boost discoverability.

  • Performance Monitoring: leveraging Google Search Console insights to refine targeting month by month.

Our method blended analytical precision with creative execution — ensuring both visibility and relevance.

Results

After nine months of consistent optimization, results showed remarkable growth:

  • 305K total clicks from organic search.

  • 11M total impressions, reflecting a huge visibility increase.

  • 2.8% average CTR, indicating improved engagement and search relevance.

  • 18.9 average position, with multiple high-performing product keywords reaching top SERP results.

The website experienced a strong uplift in organic conversions, reduced reliance on ads, and built lasting brand authority online.

Conclusion

This project highlights how consistent, data-backed SEO efforts can turn an e-commerce website into a reliable engine of organic traffic and sales.
By combining technical optimization, content relevance, and strategic keyword management, SEO Wolves delivered results that continued to grow month after month.

At SEO Wolves, we don’t chase quick wins —
We build long-term visibility that drives real business impact.

Want to grow your e-commerce visibility like this?
Let’s make it happen — contact our team today.


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