App Ads
Digital Advertising
Service
Service Overview
App Ads are the fastest way to drive app installs, engagement, and in-app actions across Google’s most powerful channels — Search, Play Store, YouTube, and Display Network. With smart automation and data-driven targeting, we help you put your app in front of users who are most likely to install and take action.
How We Do It
We run App Ads using Google’s Universal App Campaigns (UAC) model, but with enhanced strategy and creative control:
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Define your main goal: installs, in-app actions, or ROAS
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Audit your app store listings for optimization
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Create and test multiple creatives: text, video, banners
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Connect tracking tools like Firebase for real-time insights
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Monitor performance and optimize bids, targeting, and assets
Benefits of This App Ads
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Get your app in front of high-intent users across Google’s ecosystem
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Increase installs and reduce CPI through smart asset testing
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Drive repeat usage, purchases, or in-app actions — not just downloads
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Leverage automation with our human-level optimization
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Full transparency on what’s performing and what’s not
The Importance of This App Ads
Launching an app without promotion is like opening a shop in the desert. Even the best app needs visibility and downloads to thrive. App Ads ensure you're seen where people are already searching, scrolling, and watching — boosting installs, engagement, and revenue from day one.
What are App Ads and how do they work?
App Ads are automated campaigns by Google that promote your mobile app across Search, YouTube, Google Play, and Display Network. Google mixes and matches your provided assets (text, image, video) to show high-performing ad combinations.
Where will my App Ads appear?
Your App Ads will appear On:
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Google Search
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Google Play
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YouTube
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Display Ads inside other apps & websites
Do I need both Android and iOS apps to run campaigns?
No. You can run for one or both platforms depending on your audience and app availability
How do SEO Wolves optimize app ads for installs or engagement?
We optimize creatives, target relevant audiences, test combinations, and use app analytics (like Firebase) to track user actions and improve results over time.
What metrics do SEO Wolves track in App Ads?
We are tracking many metrics to show us the real campaign performance like: Installs, CPI (Cost per Install), in-app actions, retention rate, and overall ROAS (Return on Ad Spend)
Can I run App Ads for a new app with no installs?
Definitely. It’s one of the best ways to get initial traction, gather usage data, and start growing your user base fast.
What SEO Wolves include in your App Ads service?
Our App Ads Service includes: Setup, creatives, targeting strategy, asset testing, Firebase tracking setup, optimization, and reporting — all handled by our team.
